Taco Bell has used QR codes on fountain drink cups to direct consumers to MTV video content. Procter and Gamble and Kraft Foods have used them for online discounts. TV’s HSN (Home Shopping Network) recently offered a four-day QR-a-thon, displaying the codes at the bottom of the TV screen for more web information about products.
Scanning a QR code is easy: just download a free QR code reader app for your smartphone, and take a picture of the code. The QR code can be read horizontally or vertically, allowing marketers to pack in more information.
MORE: Talking Your Tech
Yet according to researcher comScore, only 6% of mobile phone consumers actually use them — leaving 94% to wonder what the fuss is all about.
Marketing professionals who wrote us either love or hate QR codes.
“I’ve spent lots of time building my companies and our branding,” writes Jeffrey Greene, founder of Miami-based 84 West Studios. ” So how does it make sense to place a graphic, an ugly one at that, onto your graphically pleasing advertisement only to have it point to your website? The QR code is generic and indistinguishable to your customers from one your competitor has.”
Tom Force, owner of ICEkeytags in Southlake, Texas, says QR codes help small businesses compete with larger firms. At little cost, a small business “can provide fresh and real value content to target consumers ,” he writes.
His company markets plastic keyring tags that have personalized “I.C.E.” information inscribed on them (for “In Case of Emergency”). Thanks to the ease of QR code technology, ads on the tags can constantly be updated. “Since our tag holders keep the keytag on their keyring, the latest coupon is only a scan away.”
The trick will be educating consumers about QR codes. Most people we spoke to had no idea what we were talking about, even when we pulled a QR code out of our pocket to demonstrate. That suggests the industry has a lot of work ahead of it teaching people not only how to use the codes, but telling them why they’re there in the first place.
To find out more, we talked to readers and stopped by a taping of CBS’s Let’s Make a Deal to chat with folks waiting on line. A good 70% of the people we spoke to had no idea what we were talking about, but the other 30% love QR codes. Here’s why.
Free stuff
“Whenever I go to the movie theater, I scan them for free popcorn,” said Christine Mendoza of Covina, Calif. “I also use them for discounts on bars of soap. I scan them and get a dollar off.”
Emmanuel Garcia used a QR code with a “Madden” game for his Xbox videogame system. He scanned the code to enter a sweepstakes for a free prize.
Data
“If I need information on something, like at Home Depot, I’ll do a quick scan,” says Matthew Thorne, of Seattle.
When reading magazines, “I’ll take out my iPhone and scan, and it pulls up the information about the product,” says Tammi Curtis, of Houston.
While at a museum in London, Kevin Edwards scanned the QR code “to take the information with me,” he says.
Housing
“I used it once for (information about) a house that was on Westwide Rentals. (The code) was there on the sign,” says Hannah Hawkins of Los Angeles
What’s a QR code and why should you care?
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Town Talk Groton, CTWelcome to the Town of Groton, Connecticut. Groton is the home of the great US Naval Submarine Base, the Global Research and Development campus of Pfizer, Inc., and the submarine construction facilities of the Electric Boat Division of General Dynamics, Inc. Other industries in our town range from a traditional fishing boat fleet to advanced medical supply manufacturing. The recent completion of the University of Connecticut Marine Sciences center at Avery Point, with its related enterprises, gives Groton a unique place among centers of science and learning.
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Renters’ InsuranceRenter’s insurance assures you that you’re protected against the damage or loss of personal property In determining whether or not you need renters insurance, the questions you need to ask yourself are: Things to consider before purchasing rental insurance: How Much Coverage? – The amount of renters insurance you choose will have the biggest impact Deductible – The amount of the deductible premium that you’re willing to pay will have a major Actual Cash Value (ACV) – Type of coverage that will pay for what the item was actually worth at Replacement Cost – Type of coverage that will provide for the actual Here are a few ways to save on renters insurance. Many insurers will offer Monitored fire or burglar alarms If you own a dog, however, it may add to your premium. Due to liability issues, Flood and Earthquake protection is not commonly included on rental insurance Liability coverage is most often a standard feature with renters insurance. This In order to avoid any disputes with your insurance company, it’s recommended that you take an inventory Fortunately, renters insurance is relatively inexpensive. If you’re looking for cheap renters insurance, it is
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Apartments for Rent: How to Find the Right OneMany people cannot afford to buy an apartment or they just want to avoid the hassles of owning one. For them to rent an apartment is a good choice. However trying to find a suitable apartment for rent that is also situated in a good locality can be quite daunting. Below we will discuss the ten things that you should do before you rent an apartment. You can either use the services of a broker or you can start searching yourself. Use a broker having good references. For searching yourself you can take the help of newspaper classifieds, publications aimed at apartment hunters, bulletin boards in college campus and the Internet. A thorough search will give you a good idea of the local rental market in your city. Friends can also help you in your apartment search. Elena Newell, Yahoo! Contributor Network
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Save Money on Laundry and Keep Your Home CoolWhen the Summer heat is near unbearable and you have to do laundry sometimes the last thing that you want to do is turn on the washer and dryer. There are some things that you can do to keep your house cool while you do Dryers really heat things up, and most of the time you have to run your dryer for anywhere from 30 minutes to nearly 2 hours depending on your dryer and what you are drying. That uses a lot of electricity. Hang drying your laundry is the easiest solution to not using the dryer. If you don’t have the option to hang dry your laundry outside hang it inside and place a fan or fans from behind it and they’ll blow cool air throughout the room as well as dry your clothes. Now you wouldn’t be saving as much money if you were not already using the fans in your home, but a fan is going to use a lot less electricity than a dryer, that is for sure. If you do your laundry at a Laundromat, then you know that the quarters that you need will just add up. Although the washer and dryer won’t be heating up your home you can cool off your home if you take your washed by Chey Conner, Yahoo! Contributor Network
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Get SeenAs this is our website’s first blog, I thought I would take this opportunity to introduce The Rental Guide. The Rental Guide has been around for 21 years. The original owner, Jon, started the business with an idea and one customer. Since then the magazine has grown and become a familiar site in businesses and establishments throughout southern and eastern Connecticut. Jon sold the business to me in October and I am thrilled to be part of this new adventure! The print world is still an important and needed part of advertising. Believe it or not there is still a large number of people in Connecticut that do not use Google to find everything! In fact, as of June 2010, about 20% of the population in Connecticut are not internet users! (and yes I looked that up) And who are those people? Know one really knows for sure, but every month we print about 11,000 magazines and every month they disappear! So maybe…… Of course with 80% of the population on the World Wide Web, the internet is the place to be. We, here at The Rental Guide, want to be sure we are reaching 100% of the rental population. Therefore we are In Print and Online to get Seen Everywhere!
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